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* Magazine ads can reach possible nonreaders who could be a part of an advertiser’s secondary audience .
* Because they’re more highly focused and wish less repetition, as in radio, they will actually be more cost effective than the other media form.
* Frequency of exposure is high, as we said, because magazines are often read quite once and by quite one person. Also, they’ll read other similar magazines you’ve got targeted for your ads.
* May reach folks that other media don’t . many of us like better to read magazines to newspapers, for instance .
* Magazines can accommodate your listings.
* one among the most important drawbacks is that the long period before you purchase the ad and when it appears. A magazine ad may take three to four months before it appears. If you would like fast cash and customers, this is often no help. Also, a reader might not get to his or her magazine directly upon receiving it.
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